Belonging and Bias in Branding

$20
A workshop that studies the tension inherent in branding to create both a sense of belonging and exclusion, while collectively redefining the meaning of inclusive brands.
Image Instructor Alejandro Largo
Thurs, April 14, 2022Thurs, April 14, 2022
5-7pm EST5-7pm EST
On ZoomOn Zoom
Sliding ScaleSliding Scale
Artwork by Olivia CharlesworthArtwork by Olivia Charlesworth
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Belonging and Bias in Branding
Image Instructor Alejandro Largo
Thurs, April 14, 2022Thurs, April 14, 2022
5-7pm EST5-7pm EST
On ZoomOn Zoom
Sliding ScaleSliding Scale
Artwork by Olivia CharlesworthArtwork by Olivia Charlesworth
This item could not be added to your cart.

Together we will explore the current definition of branding, and study how that definition has changed throughout history.

Taking a close look at what defines our relationships with brands (from everyday signifiers we use to belong to groups, to the ones that create division amongst us), we’ll use an anthropological lens to understand the why behind these relationships, looking into the human need to belong and the unconscious biases that affect them.

Then we will collaborate in a group exercise using our new understanding of belonging and bias to discuss how to create more inclusive brands.

This workshop is being offered on a sliding scale basis, but if none of the options are affordable for you, please send us an email and we’ll try to work something out ❤︎

Instructor Bio

Alejandro is a designer & creative director working across the agency world, startups and innovation for Fortune 500 companies.

He’s an associate creative director at brand consultancy Prophet and co-founder of Travel Trove, a trip planning platform that helps people go on their best trips.

With over 12 years of experience, he brings a strategically driven and multidisciplinary design approach to help businesses create a unified experience across all touch points.

When he’s not working on brands, he spends time with his wife and dog in Brooklyn.