Open Source Brand 101

Free
How to create a brand for the post-digital era
Image Instructor Camille Baldwin
Sun icon

Oct 14, 2021

5:00 — 6:30pm EDT

Talk & DiscussionTalk & Discussion
On Zoom & Index Public SquareOn Zoom & Index Public Square
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Open Source Brand 101
Image Instructor Camille Baldwin
Sun icon

Oct 14, 2021

5:00 — 6:30pm EDT

Talk & DiscussionTalk & Discussion
On Zoom & Index Public SquareOn Zoom & Index Public Square
This item could not be added to your cart.

In the 20th century, brands were symbols. In the 21st century, they are stories. Learn what this means, why this matters, and how to create a brand for our wet canvas world. Framed for creative practitioners but open to all.

What constitutes a brand?  How — and to what end — do brands wield the power of narrative? In what ways has the climate of consumerism changed since the 20th century? And how can we, as creative practitioners, use this knowledge to shape a future with intention and integrity?

 

Instructor Bio

Camille is an entrepreneur, investor, & brand expert.

She's currently building Outdoor Cats, a creative studio; Upstream, a content platform changing the narrative around value creation; and Open Source Brand, a space for sharing and accessing brand tools & resources.

As Partner & Head of Brand at Gin Lane, she built the brand function for which the company was renowned and led the creation of some of the most transcendent brands of our time, with a combined value of over $15 billion, including Hims & Hers, Smile Direct Club, Quip, Harry’s, Haus, Recess, and more.

Together with the executive team of Gin Lane, Camille co-founded Pattern, a multi-brand consumer goods company, creating the brands for the family of Pattern, Equal Parts, and Open Spaces.

When she's not growing brands, she's growing a family with her husband and daughter in Brooklyn.