Superhouse is honored to present Why Can’t I Have Fun All Day?, a solo exhibition on Dan Friedman in collaboration with the artist’s estate. Join us for a conversation about the exhibition with Laurie Mallet and Jeffrey Deitch, led by Camille Okio.

This show marks the first gallery presentation of the late artist’s work since 1994 and follows a 2023 retrospective at The Art Institute of Chicago. The works on view are offered to the public for the first time, marking a significant opportunitiy for institutions and collectors to access important, personal pieces by the artist.

As we commemorate the 30th anniversary of Friedman's passing in 1995 due to complications related to AIDS, Why Shouldn't I Have Fun All Day? offers a glimpse into the artist's domestic live, featuring artworks from his collection and those of close friends and family. Friedman, a groundbreaking graphic designer and artist, played a pivotal role in the Lower East Side art scene of the 1980’s, forming lasting friendships with influential contemporaries such as Kieth Haring, Kenny Scharf, and Will Smith. Read the full press release →

Jeffrey Deitch has been involved with modern and contemporary art for fifty years as an artis writer, curator, dealer, and advisor.

Deitch’s first important curatorial project was Lives, a 1975 exhibition about artists who us their own lives as an art medium. His influential exhibition, Post Human, was presented at  museums and foundations in Europe and the Middle East in 1992-93.

Deitch’s vanguard commercial gallery, Deitch Projects, produced more than two hundred and fifty projects during its fifteen-year history from 1995-2010. 

From 2010 to 2013, Deitch served as Director of the Museum of Contemporary Art Los Angeles, where he presented fifty exhibitions and projects including Art in the Streets, which had t highest attendance in the museum’s history.

Deitch reestablished his art advisory firm and his art gallery in 2015 and currently operat galleries in New York and Los Angeles. The galleries are known for thematic exhibitions like People, 2018, Punch, 2019, Shattered Glass, 2021 and most recently a reiteration of his iconic Post Human exhibition hosted at our Los Angeles gallery in the Fall/Winter of 2024-2025. The gallery has also presented ambitious solo exhibitions with major artists including Ai Weiwei, Judy Chicago, Urs Fischer, Robert Longo, Nari Ward, Faith Ringgold, Frank Stella, and Rammellzee.

Deitch collaborated with Dan Friedman on several influential books including the first Keith Haring monograph in 1982 and on the trilogy of Cultural Geometry 1988, Artificial Nature, 1990 and Post Human, 1992.

A dynamic force at the intersection of art, fashion, and entrepreneurship, Laurie Mallet’s career has been a trailblazing journey of creativity and innovation. Growing up in Paris, a city synonymous with art and fashion, Laurie’s early exposure to style came from her mother, a fashion trend consultant, and her stepfather, a renowned artist from Barcelona. After studying at the prestigious Paris Institute of Political Science (Science Po) with aspirations of becoming a diplomat, Laurie’s path took an unexpected turn when she moved to the U.S. and began importing shirts from India. This entrepreneurial venture led to the creation of WilliWear, where she partnered with young designer Willi Smith to redefine the fashion landscape of the 1980s. Their groundbreaking designs, including the iconic “Fatigue Pants,” as well as collaborations with celebrated artists like Robert Rauschenberg, Keith Haring, and Jenny Holzer, catapulted WilliWear to a $60 million business before Laurie sold the company.

In 2000, Laurie founded Ozone Design, revolutionizing the fashion footwear industry with innovative, three-dimensional sock designs. Known for its bold creativity, Ozone quickly became the most copied sock brand in history, with its products sold in over 2,000 stores worldwide.

Beyond fashion, Laurie’s impact extends to the arts and architecture. She’s served on the board of the Brooklyn Academy of Music (BAM) for over 40 years and was a key figure in the creation of the WilliWear showrooms in New York, Paris, and London, designed by the pioneering architectural firm SITE. Her creative influence is also reflected in her collaboration with SITE on the design of her own home, a celebrated architectural achievement.

Honored with a recent exhibit at the Cooper Hewitt Museum as part of the Smithsonian, Laurie’s career continues to inspire as a documentary about WilliWear is currently in production.

Camille Okhio is a New York–based writer, curator, and historian, and the Senior Design Writer at Elle Décor. Her work has appeared in Apartamento, W Magazine, Architectural Digest, The New York Times, Art in America, Wallpaper*, PIN–UP, Vogue and more. She is recognized for her ability to contextualize design within broader discussions around history and culture. She has held speaking engagements at Aspen Art Museum, Noguchi Museum, The Winter Show, the New York Studio School and more. She recently initiated her curatorial practice with a group show, Residual Energies, at Nina Johnson Gallery. Her work centers on fine and decorative arts and their narrative potential.